Fifteen Dollars

Photography by Soohyun Kim

Text by Scott McFarland

Book Design by Jangho Park

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Initially, Fifteen Dollars appears to be a McDonald’s employee manual from Bizarro World; in fact, it’s book-length photo essay by the poet Scott McFarland and the photographer Soohyun Kim. McFarland and Kim take a satirical look at the fast-food industry’s exploitation of workers, its reliance on government subsidies, and its lobbying and public relations efforts to prevent raising the minimum wage, by turning the language of advertising—and photojournalism—in on itself.