Photography by Soohyun Kim

Text by Scott McFarland

Book Design by Jangho Park

Initially, Fifteen Dollars appears to be a McDonald’s employee manual from Bizarro World; in fact, it’s book-length photo essay by the poet Scott McFarland and the photographer Soohyun Kim. McFarland and Kim take a satirical look at the fast-food industry’s exploitation of workers, its reliance on government subsidies, and its lobbying and public relations efforts to prevent raising the minimum wage, by turning the language of advertising—and photojournalism—in on itself.

Fifteen Dollars
Electricity, 2016
Fifteen Dollars
Quote
JOB
Contents
Introduction
About McDonald's
I am Responsible
The Shine on Our Arches
Always Have a Nice DAy
Legal Person
IRGC Diagram
Let’s De ne “McJob”
Sample Monthly Budget
Our Flag
Cash Return Target
Your Day
Consider This
Energy Around Breakfast
In the Chicago Area
Have You Heard?
Minimum Wage Advocates
Liberty
April 15, 2015
Government
The Franchise Business Model
Touch Screens!
This Is Not a Strike.
I’m Here for You
Forty-Seven Percent
How Our CEO Makes $15
Adjusted for Inflation
Strike Letter
Anonuser789
McDonaldland
We the Members
Model Legislation
The Real Enemy
Are You a Single Mom?
In the United States
Winner & Losers
McResources Helpful Tips
Berman & Company
Songs! Songs!
Figure 2.
It is Hereby Declared
This is Not a Strike
Resolution
Minimumness
Creeping Socialism
Chicago Board of Trade
Socialism
Oak Brook, IL
What Are We Supposed to Do?
This is Not a Strike.
Did Somebody Say
Additional Resouces
Conclusion
Thanks
Bio
Welcome to Chicago